OUR STORY
The Wilson family own and operate the company that formulates and distributes White Diamond Detail Products. The brand started in 1999 in their home basement with one product – the metal polish – where bottles were filled by hand, one at a time. Since then, White Diamond has grown from a true grassroots approach, by going to truck and motorcycle trade shows, giving personal demonstrations to potential buyers. The company’s first retail outlet was the Iowa 80 Truckstop, the World’s Largest Truckstop, located in Walcott, Iowa.
Six years ago, the metal polish hit the shelves of major retailers and simultaneously three other products were born: Black Pearl Paint Protectant, Multi-Purpose Quick Detail, and Multi-Purpose Dressing. White Diamond Detail Products are proudly made in the heart of the Midwest with distribution across the United States and in select countries internationally including Australia.
The people behind White Diamond Detail Products are not resting on their past success. Through their continuing efforts, and their growing ranks of loyal customers, White Diamond continues to grow, gaining recognition among car, truck, boat, and motorcycle enthusiasts as one of the top lines of detail products on the market.
The team at White Diamond Detail Products believe that whether you drive a classic car or a family car, a motorcycle used for work every day or cruisin’ on the weekends, a truck for haulin’, or a boat for relaxing, your ride deserves to be treated like a diamond – the diamond you uncover with White Diamond Detail Products.
— Kevin and Judith Stace, White Diamond Products Australia
